THE MA-DI FRAMEWORK
Market Acquisition & Demand Integration
Expansion requires rigorous execution as part of your business strategy. To succeed in a saturated environment and achieve crossborder growth, your GTM motion must effectively execute on two distinct pillars.
Market Acquisition
Securing market share through precise targeting is an essential component of our business strategy. We build the technical infrastructure and outbound engine required to land in the primary inbox and secure discovery calls, facilitating crossborder growth.
Our approach includes ICP repositioning for US saturation, along with strategies for cold email deliverability and cadences, all while laying the foundations for effective Executive Social Selling.
Demand Integration
Systematizing revenue as part of your overall business strategy. We integrate generated demand into a predictable sales pipeline, training your team on consultative frameworks to navigate complex US procurement and close deals effectively, supporting your crossborder growth initiatives.
Consultative discovery frameworks
US buyer psychology & objection handling
Pipeline management & closing tactics
Advisory Services
GTM Architecture Audit
Sales Process & Team Training
Outbound Engine Construction
We provide a complete analysis of your current pricing and positioning as part of an effective business strategy. By addressing LATAM-specific friction points, we help you adapt your value proposition to metrics that resonate with North American buyers, paving the way for successful crossborder growth.
Outbound Engine Construction
Sales Process & Team Training
Outbound Engine Construction
We provide an end-to-end setup of your outbound systems, essential for a robust business strategy. From technical domain configuration to prevent spam placement, to crafting high-conversion cadences and Social Selling playbooks, we ensure your approach supports crossborder growth.
Sales Process & Team Training
Sales Process & Team Training
Sales Process & Team Training
We provide hands-on coaching for your revenue team, focusing on effective business strategy. Our approach includes implementing rigorous pipeline management methodologies and training your AEs on navigating complex, multi-stakeholder US sales cycles to facilitate crossborder growth.
About Ma-Di
Our GTM Architecture
Expansion requires rigorous execution as part of your business strategy. To succeed in a saturated environment and achieve crossborder growth, your GTM motion must effectively execute on two distinct pillars.
Our North American Mission
Securing market share through precise targeting is an essential component of our business strategy. We build the technical infrastructure and outbound engine required to land in the primary inbox and secure discovery calls, facilitating crossborder growth.
Our approach includes ICP repositioning for US saturation, along with strategies for cold email deliverability and cadences, all while laying the foundations for effective Executive Social Selling.
Our Integration Experts
Systematizing revenue as part of your overall business strategy. We integrate generated demand into a predictable sales pipeline, training your team on consultative frameworks to navigate complex US procurement and close deals effectively, supporting your crossborder growth initiatives.
Consultative discovery frameworks
US buyer psychology & objection handling
Pipeline management & closing tactics